Trend Alert: The #REdefining YOU Collection

This Autumn/Winter collection is all about the individual as Schwarzkopf Professional celebrate your YOUniverse in a special MAKEOVER edition of Essential Looks. Thanks to collaborations with Global Influencers and International Hair Gurus – combined with a stripped-back, digital-first approach – this collection is truly REdefining the way hairdressers and their clients interact with the latest hair and fashion trends.


The #REdefining YOU Collection
“Our 2018 #REdefiningyou Collection brings together Global Influencers and the world’s top Hair Gurus to share the looks, innovations and trends that are right in, right now. We’re talking empowerment, individuality, and inspiration from the runway – reinterpreted for you and the way you live today. With three inspirational trends, we’ve created expert makeovers to suit every style…”


– Simon Ellis | International Creative Director


Discover the Trends

 

Trend 1 – #globaltribe

 

#globaltribe

 

First spotted on the runway, #globaltribe rocks eastern influences with a folklore twist. Schwarzkopf Professional's Ambassadors, Richard Ashforth (@richardashforth) + Lesley Jennison (@lesleyjennison) and influential Hair Artist, Emre Ayaksiz's (@emreayaksiz) collaborated across the Catwalk and Salon variations.


Trend 2 – #newformal

 

#newformal

 

With a nod to Marc Jacobs, #newformal shouts empowerment, with a contemporary take on power dressing and strict styling. Schwarzkopf Professional's Ambassadors, Tyler Johnston (@tylerjohnstonhair) and Lesley Jennison team-up with Colour Guru and Instagram sensation Jenny Strebe (@theconfessionsofahairstylist) to create statement Catwalk and wearable Salon looks.


Trend 3 – #lucidnocturnes

 

#lucidnocturnes

 

IGORA #RoyalTakeOver continues as the power of the Co-Lab remains a mega trend! #lucidnocturnes sees Schwarzkopf Professional's North American Colour Director, Rossa Jurenas (@rossajurenas) and Colour-Trendsetter, Linh Phan (@bescene) develop a modern take on seductive midnight colours and two radiant new looks that shine through the night.


Educational Support
Curated with a sense of creative freedom and individuality, ASK Education's trend-led seminars empower hairdressing professionals with the skills needed to deliver salon-friendly, catwalk-inspired looks in their everyday salon offering.


Now fully digital, this season's Essential Looks Magazine and Web App features style hints for the key looks, the latest viral trends, tips & tricks, product updates, interviews and much, much more.

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