Mad About Curls

MAD ABOUT CURLS

Today the world is moving towards authenticity. With a shift in attitudes, people are feeling empowered to be unique, embracing their personality and natural beauty.

 

Mad About Curls is the holistic care and styling regime dedicated to respecting and protecting each and every unique pattern. For gorgeous, lasting curls to be proud of.

 

Embrace your curls and be mad about them!

PRODUCT RANGE…

Mad About Curls

HIGH FOAM CLEANSER

A gentle sulfate-free cleansing formula for curly hair with Aquarine Complex that cleanses whilst hydrating the hair, helping to give curls definition that lasts. Gorgeous curls that feel soft and manageable. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For fine to coarse hair with loose to tight curls (3A, 3B, 3C).

 

How to use it:
Apply to wet hair and work into a rich lather. Rinse thoroughly. Follow with Mad About Curls conditioning and texturising products.

LOW FOAM CLEANSER

A gentle low foam co-wash formula that cleanses and conditions curly hair in one step, without stripping its natural moisture. The Aquarine Complex cleanses the hair whilst hydrating, helping to give curls definition that lasts – creating gorgeous curls that are soft and manageable. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For normal to coarse hair with medium to loose coils (3B, 3C, 4A).

 

How to use it:
Apply 5-10 pumps and work into wet hair. Leave up to 2 minutes. Emulsify before rinsing thoroughly. It is recommended to alternate the Low Foam Cleanser with Mad About Curls High Foam Cleanser. Follow with Mad About Curls conditioning and texturising products.

Curls that last the effortless way

TWO-WAY CONDITIONER

This two-way conditioner can be left in or rinsed out. With Aquarine Complex it eases detangling, improves hydration and reduces frizz, for definition that lasts. Contoured, soft, frizz-free, bouncy and shiny curls. Strengthens the hair* and provides heat protection of up to 80°C*.

 

Who is it for?
For fine to normal hair with loose to tight curls (3A, 3B, 3C).

 

How to use it:
As a rinse-out conditioner: Work into damp hair, leave up to 2 minutes and rinse out.
As a leave-in conditioner for thick curls: Work into wet hair section-by-section and leave in a small amount without rinsing for extra definition and moisture. In both application types, follow with Mad About Curls texturising products.

BUTTER TREATMENT

Intense care treatment that deeply nourishes curls. With Aquarine Complex, it replenishes and improves hydration, reduces frizz and creates lasting definition. Tamed, shiny curls that look amazing. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For normal to coarse hair with medium to tight curls (3B, 3C).

 

How to use it:
Work into towel-dried hair. Leave in for 5-10 minutes. Rinse thoroughly. Follow with Mad About Curls texturising products.

TWISTER DEFINITION CREAM

Rich cream to boost moisture and definition whilst controling the frizz in heavily curled hair. The formula with Aquarine Complex and Jojoba Seed Oil helps to hydrate hair, giving curls definition that lasts. Calms unruly hair and controls frizz. Provides heat protection up to 80°C*.

 

Who is it for?
For normal to coarse hair with medium to tight curls (3B, 3C).

 

How to use it:
Work into towel-dried hair. Define the curls with the fingers. Leave in and air dry or diffuse on a low setting. Refresh the day after with Quencher Oil Milk.

Mad About Curls
Touchable definition
Mad About Curls

LIGHT WHIPPED FOAM

Lightweight styling foam that improves natural curl definition whilst moisturising thirsty curls. The formula with Aquarine Complex helps to hydrate and gives curls definition that lasts. With natural and soft touch. Provides heat protection up to 80°C*.

 

Who is it for?
For fine to normal hair that has loose to medium curls (3A, 3B).

 

How to use it:
Work into towel-dried hair. Twist and scrunch curls with fingers. Let it air dry or use a diffuser on a low setting. Refresh the day after with Quencher Oil Milk.

QUENCHER OIL MILK

Pre-Styler or Re-Styler: to be used before styling and the day after to protect the curls' pattern, whilst boosting definition and controlling frizz. Detangles, defines and protects curls before styling or re-shapes curls the day after your regime. Strengthens the hair* and provides heat protection up to 80°C*.

 

Who is it for?
For fine to coarse hair with loose to tight curls (3A, 3B, 3C).

 

How to use it:
Spray evenly onto wet hair to prepare the curls for styling or mist over dry hair to refresh and re-shape curls the day after. Style as desired.

 

*vs untreated section

MANAGING YOUR CURLS...

Managing your curls

CURL TECHNOLOGY...


The Mad About Curls & Waves range combines gentle cleansing formulas with the long-resistant Aquarine Complex. The formula intensively moisturises and strengthens the hair, whilst providing a care shield for touchable definition and protection against breakage and heat. Beautifully accentuating the hair’s original texture will make you fall madly in love with your curls & waves!

  • Hydration and protection
  • Gorgeous curls and waves that last
  • Up to 96% less breakage*
  • Up to 94% less split ends*

*vs untreated section

Curl Technology