The Essential Looks app, featuring the REdefining YOU Collection, is your exclusive portal to the inspirational world of Essential Looks, bringing you the latest hair trends and news directly to your iPad, iPhone or Android device.

To receive the full EL 2:2018 E-Package, contact your Schwarzkopf Professional representative or if you have a trend report verification code, please visit


Further information can be found on iTunes and Google Play.

EL App
Essential Looks



Trend Report


The Essential Looks App allows you to explore a constant flow of inspirational content in an incredibly natural and engaging way – directly on your compatible device. Giving you exclusive access to the season's trends, catwalk inspiration, detailed A2Zs and product information, use at home or in salon to push your creative boundaries even further!


Styling Inspiration


Revolutionise your style search or client consultation with the all-new styling feature 'Tailored Look Consultation'...

  • Create personalised Salon Lookbooks and Collections
  • Search exclusive images from hair professionals around the globe
  • Learn from the pros with Lookbooks from the official Schwarzkopf Professional Ambassadors
  • Get to know your products like never before
  • Watch step-by-step guides and find suitable products for each style
  • Choose from hundreds of styles and share your favourites with friends


How To Set Up Your App


To register your Essential Looks account and for further information on how to use the Essential Looks App including video showcasing the App's key features and content, visit


For further details on the Essential Looks App, visit iTunes and Google Play.