NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on!

NEW LONG HAIR TEXTURE HEROES ARE COMING!

Embrace natural texture with the latest heroes from the OSiS+ Long Hair Texture range, Texture Blow and Beach Texture.

Specifically developed for long hair, the range makes effortless texture a possibility – and the latest additions are no exception! OSiS+ Texture Blow is Schwarzkopf Professional's first powder-infused aerosol blow-dry mist that eases the blow-drying process, adding texture and volume, whilst OSiS+ Beach Texture is a fine sugar spray for enviable beachy waves.

OSiS+ Texture Blow and Beach Texture join the existing Long Hair Texture line up consisting of a dry texture spray, dry shampoo and conditioner, and a soft volumising powder.

Get ready to embrace long hair styling... watch the tutorials now!

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ESSENTIAL LOOK 1:2020: THE SPIRIT COLLECTION

Explore the latest Essential Looks collection from the creative visionaries at Schwarzkopf Professional.

This season, we welcome in the new decade with a showcase of seven brand new looks across three inspirational trends:

Punk Spirit is all about self-expression and individuality. Think expressive and spirited but with a hint of softness!

Refined Traditions sees timeless fabrications and classic shapes overthrown as technical expertise reinvents tradition – flair meets precision.

Let It Bloom is all about beautiful florals and vintage nostalgia. Be free-to-dream in 70s shades as we embrace a mood of cool romance.

“For 2020 we’ve seen a more diverse runway than ever before, putting the individual at the heart of the zeitgeist all over the world. So, we’re marking the start of this new decade by celebrating the uniquely creative spirit that is the essence of every one of us." Simon Ellis, Schwarzkopf Professional's International Creative Director

Delve deeper into the Spirit Collection and explore the world of Essential Looks!

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DEDICATED TO COOL AND ELEGANT BEIGES

Schwarzkopf Professional introduces IGORA Muted Desert, capturing the chalky, calm and bare sandy surroundings of the desert with the latest in cool and neutral beige tones!

Following on from the launch of IGORA Earthy Clay and Ashy Cedar – a sophisticated collection of cool browns – IGORA Muted Desert delivers 4 brand new shades in the IGORA ROYAL and IGORA VIBRANCE portfolios, meeting the demand for cool and neutral tones in both permanent and demi-permant product ranges.

Complimented by the latest in innovative application techniques, discover how to add a beautiful illuminated frame or a soft muted gradient with our new IGORA Muted Desert salon services, MUTED LIGHT and MUTED SHADOWS!

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PIONEER THE SALON OF THE FUTURE WITH SALONLAB ANALYZER

Discover Schwarzkopf Professional's first scientific tool that gives data-driven insights on hair damage. By gathering and analysing biometric hair condition data, the SalonLab Smart Analyzer enables stylists to elevate their expertise and provide a truly personalised consultation for their clients.

The device is powered by the intuitive and easy-to-use SalonLab App, which guides both the hairdresser and the client through the consultation and analysis process by combining data-driven hair insights with the hairdresser's expert assessment.

"This really is a game-changer. Not only does it bring the salon of the future to the present, but the Schwarzkopf Professional SalonLab reinvents the salon experience as we know it." Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison.

Watch our SalonLab Smart Analyzer tutorial with Lesley Jennison to learn more about how to use the tool.

Revolutionary. Innovative. Pioneering.

Reinvent the salon experience with the SalonLab Analyzer.

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EXPERIENCE PURE INDULGENCE WITH OIL ULTIME

Oil Ultime has added two new products to their luxurious haircare range of innovative, high-performing formulas powered by oils.

Discover the new silicone-free Oil Ultime Castor Seed Cleansing Oil inspired by the use of gentle cleansing oils in Asian skincare. This non-greasy oil rebalances, cares and gently cleanses the scalp and hair without weighing it down. Formulated with 100% natural Castor Seed Oil, the Cleansing Oil offers a mindful and relaxing experience.

Created for all hair types, the new Oil Ultime Mediterranean Finishing Oil is rich in natural oils infused with pure white jasmine flower blossoms and refreshing citrus notes of lime and orange. Non-greasy and silicone-free, this indulgent oil protects hair from damaging factors faced in warmer weather and leaves it feeling lightweight, radiant and smooth.

Oil Ultime uses the most precious ingredients in its ranges, from high-performing natural, purified oils to invigorating, aromatic essential oils. These ingredients are known for their ability to enhance hair with lightweight care and added shine, while helping salon clients escape their hectic daily routine and find inner balance.

Experience pure indulgence with the new Castor Seed Cleansing Oil and Mediterranean Finishing Oil from Oil Ultime and reveal your #truebeauty inside and out.

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DARE TO COLOUR WITH CHROMA ID

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

Dare to colour and express every shade of your clients’ personality!

Explore the unlimited shade possibilities from Chroma ID.

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ENTRIES ARE NOW CLOSED FOR THE #ILOVEBLONDME CONTEST

Thank you for showcasing your wonderful BLONDME looks and entering the #ILOVEBLONDME competition. The competition is now closed. We were absolutely delighted with the number of entries and the outstanding quality of the looks created using BLONDME products!

Lesley Jennison and Jack Howard will be reviewing all the entries and the winners will be announced in January.

First prize is an exclusive two-day trip to the Schwarzkopf Pro TrendLab in Hamburg, Germany, with training from Global BLONDME Ambassador Jack Howard, plus the opportunity to shoot a tutorial. The second prize-winner will win dedicated in-salon blonde training and third place will receive a BLONDME product package.

Keep your eyes peeled for our announcement with the prize-winning looks here!

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MASTER TODAY'S BALAYAGE WITH BLONDME BOND ENFORCING PREMIUM CLAY LIGHTENER

Discover Schwarzkopf Professional's 1st Premium Clay Lightener with integrated Bond Enforcing Technology for utmost precision and beautiful, natural-looking blonde results.

Create modern free-hand blonde looks easier, faster, and more efficient than ever before!

BLONDME's Bond Enforcing Premium Clay Lightener is the 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.

Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.

Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME Bond Enforcing Premium Clay Lightener.

Don't forget to share your beautiful balayage results using the hashtag #ILOVEBLONDME

Be inspired by the world of BLONDME...

CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC.

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CRAFT TOMORROW'S COOL BROWNS TODAY WITH IGORA ASHY CEDAR AND EARTHY CLAY

Discover the world of raw and tarnished browns! New IGORA Ashy Cedar and Earthy Clay shades have enriched the IGORA portfolio with cool, matte and neutral tone directions that offer a modern, powdery take on browns!

Experience the first dual application trend collection, with IGORA Ashy Cedar and Earthy Clay shades available in both permanent (IGORA ROYAL) and demi-permanent (IGORA VIBRANCE) assortments, to truly meet all hairdresser and client needs.

IGORA Ashy Cedar offers IGORA's strongest neutralising shades with hues of petrol, for neutral and matte brown results, especially when lifting highlighting dark bases. IGORA Earthy Clay features muted, earthy and dusted brown shades for a sophisticated and iridescent look, upgrading bare beauty!

"I simply love the modern looks the new IGORA Earthy Clay and Ashy Cedar shades allow me to create. They're subtle and cool; really beautiful to work with and a completely fresh take on neutral browns..." Schwarzkopf Professional Global Colour Ambassador, Lesley Jennison.

Watch our IGORA Ashy Cedar and Earthy Clay tutorials with Lesley Jennison to learn more about the in-salon #alicebands services.

Experience the beautiful muted and powdery brown colour result of the new IGORA Ashy Cedar and Earthy Clay shades... perfect for the autumn/winter season!

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CELEBRATE TOMORROW'S INDIVIDUAL BEAUTY TODAY WITH MAD ABOUT LENGTHS AND CURLS SUPERFOOD

Mad about is the holistic care and styling regime dedicated to respecting each and every hair texture, for gorgeous, lasting waves, curls and lengths that you can be truly proud of. Discover the latest assortments from the care and styling brand – Mad about Lengths and Mad about Curls Superfood.

Dare to go longer with the Mad about Lengths range. The hair care regime empowers long hair from root to tips with weightlessly moisturising formulas, resulting in beautifully longer, more supple and healthier hair that doesn’t need a big cut with every salon visit.

Mad about Curls Superfood enhances the natural texture and beauty of coily hair, one of the most fragile and dry hair types with fewer cuticle layers. Featuring a blend of four superfood oils, the Mad about Curls Superfood Mask and Leave-in Treatment intensively nourish, moisturise and strengthen tight textures, to retain natural oils while adding sheen and softness.

It's time to celebrate your curls, lengths and waves... they are as unique and individual as you are. Check out the new Mad about ranges today!

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INSIDE SHAPING FUTURES JOURNEY

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”.

The documentary takes you on a journey into the emotional world of Shaping Futures.

Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.”
– Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.

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BRIGHTEN YOUR BLONDE WITH BLONDME DETOXIFYING SYSTEM

Discover Schwarzkopf Professional's 1st blonde recovery regime to leverage the power of Vitamin C.

Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.

The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.

The range features integrated bonding technology that helps to create new bonds within the hair fibre. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.

Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.

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tbh - true beautiful honest: THE TRULY BEAUTIFUL AND HONEST SOLUTION TO HAIR COLOURING

Here at Schwarzkopf Professional, we're excited to announce the eagerly-awaited launch of a new permanent colour range tbh – true beautiful honest. Reflecting the current desire for realism and authenticity in beauty, tbh – true beautiful honest offers a unique and honest solution to hair colouring.

tbh – true beautiful honest stands for:

truly unique colour results that illuminate the hairs' natural highs and lows with natural shine, for up to 100% multi-dimensional coverage.

beautifully authentic shimmering powdery tones with subtle iridescent undertones.

Genuinely honest approach in communicating the ingredients in the tbh – true beautiful honest formulations and what they do.

The tbh – true beautiful honest range boasts 26 colours across three different colour worlds to ignite hairdresser's creativity and create wonderfully authentic results:

Natural: neutral hues with a subtle hint of chocolate (6 shades)
Cool: counteract underlying warmth with modern smoky tones (13 shades)
Warm: luxury primary reflections, muted by rose undertones (7 shades)

Join the era of authentic attitude with tbh – true beautiful honest #betbh.

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THE BC BONACURE STORY CONTINUES WITH FOUR BRAND NEW HAIRCARE HEROES

Schwarzkopf Professional's leading haircare brand BC Bonacure has launched four new hero products. Formulated with skincare-inspired technology, the latest heroes have been created to meet the needs of the latest trends so that hairdressers and their clients can continue to #BELIEVEINCONFIDENCE.

BC Bonacure’s problem-solving ranges have been extended to provide four targeted haircare heroes for glossing, pigmented care, layering and blow-dry repair:

1. BC Bonacure UV Filter Color Freeze Liquid Shine – for coloured and highlighted hair, this is a weightless serum, formulated with the colour glossing trend in mind.

2. BC Bonacure pH 4.5 Color Freeze Chocolate Micellar Shampoo – for coloured or natural brunette hair, this gentle, pigmented shampoo intensifies and enhances brown bases.

3. BC Bonacure Keratin Smooth Perfect Duo Layering – a frizz-taming duo, formulated for thick and frizzy hair types to meet the latest layering trend.

4. BC Bonacure Peptide Repair Rescue Blow Defense – for damaged, distressed hair, this is a rich restorative strengthening cream, that repairs medium to coarse hair whilst blow-drying.

With one BC Bonacure hero dedicated to each haircare need, salon clients can enjoy even more in-salon services and bespoke regimes at home with personalised product combinations.

Check out the full BC Bonacure range today!

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ENJOY TOMORROW’S SUMMER GLOW TODAY WITH BC SUN PROTECT

For most people summer is their favourite time of the year, however for hair this can be one of the toughest seasons; sun, sea salt, chlorine and warmer weather leave locks feeling dry and dull with an unmanageable look…

However, help is on the way, thanks to the newly revamped BC Sun Protect haircare range!

New BC Sun Protect has been specially developed to protect, cleanse and treat all hair types before, during and after sun exposure. The formula, with a cocktail of exotic ingredients – moisturising Buriti Oil from the wetland regions of the Amazon and replenishing Sea Algae Extract – shields, nourishes and beautifies sun-stressed hair, so sun-seekers can forget about poor hair condition and colour fade, and just focus on looking amazing 24/7!

Check out the full BC Sun Protect range today.