Schwarzkopf Professional brings you the latest in news, events and everything that's going on in the world of hairdressing. Whether we're showing off the hottest trends in our latest Essential Looks collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Discover the exciting new colour brand from Schwarzkopf Professional, Chroma ID. Responding to the demand for complete customisation, self-expression and low-commitment hair colour, Chroma ID is Schwarzkopf Professional’s first 100% customisable, semi-permanent mix and tone colour system with integrated Bonding Technology and caring formulas.

With a one-size-fits-all approach no longer relevant for today's salon clients, Chroma ID offers an infintate array of colour options; allowing hairdressers to express their clients' unique identities. From natural blonde tones to striking, bold pink, the mix and tone colour system includes 6 Bonding Color Masks (Intense), 14 Bonding Color Masks, 6 Bonding Color Masks (Home Care) and a Clear Bonding Color Mask.

The vast portfolio of shades is synonymous with the best performing shades from IGORA ROYAL and IGORA VIBRANCE, making it easy to select matching Chroma ID shades for dual, freehand and full head colour services.

By combining integrated Bonding and Low Salt Technology with deeply caring formulas, Chroma ID enables hairdressers to achieve 100% colour flexibility whilst maintaining, and even improving their clients' overall hair condition.

Dare to colour and express every shade of your clients’ personality!

Explore the unlimited shade possibilities from Chroma ID.

Discover Schwarzkopf Professional's 1st Premium Clay Lightener with integrated Bond Enforcing Technology for utmost precision and beautiful, natural-looking blonde results.

Create modern free-hand blonde looks easier, faster, and more efficient than ever before!

BLONDME's Bond Enforcing Premium Clay Lightener is the 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.

Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.

Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME Bond Enforcing Premium Clay Lightener.

Don't forget to share your beautiful balayage results using the hashtag #ILOVEBLONDME

Be inspired by the world of BLONDME...

CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC.

Discover the latest trends from Schwarzkopf Professional's Essential Looks. This season's hair trends have a sharp focus on extremes, colours and contradictions. In our brand new Autumn/Winter 2:2019 collection, these trends have been transformed into cutting-edge looks by some of the world's most visionary hair artists.

The Creating Tomorrow’s Colour Today Collection showcases eight looks across three key trends:

Color Clash celebrates bold shades, glamorous clashes and strong silhouettes, alongside rich, fluid movement and understated power.

Urbaganza reinvents classics with a slick, high-shine edge; norms are shaken up, classic forms are fearlessly reimagined and unexpected combinations take the lead.

Texture Tension plays on translucence and purity, showing that sometimes less is more and life is about making an understatement.

The collection strikes a balance between high fashion lovers and individuals making an anti-establishment, anti-fashion statement.

“It’s a super diverse new world order of self-expression, where everybody has the freedom to be whoever they want to be and exercise their human right to creative expressionism, all the way. While change is in the air, we are also seeing a deep need for authenticity in everything." Schwarzkopf Professional International Creative Director, Simon Ellis

Let your imagination run wild with the Creating Tomorrow’s Colour Today Collection!

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

Through long-running partnerships with NGOs and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training programme.

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”.

The documentary takes you on a journey into the emotional world of Shaping Futures.

Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.”
– Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

Experience the power of education and check out the four-part documentary series now.

Discover Schwarzkopf Professional's 1st blonde recovery regime to leverage the power of Vitamin C.

Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME's Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.

The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.

The range features integrated bonding technology that helps to create new bonds within the hair fibre. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.

Revive and protect healthy looking, bright blonde results using the BLONDME Detoxifying System.

Schwarzkopf Professional's leading haircare brand BC Bonacure has launched four new hero products. Formulated with skincare-inspired technology, the latest heroes have been created to meet the needs of the latest trends so that hairdressers and their clients can continue to #BELIEVEINCONFIDENCE.

BC Bonacure’s problem-solving ranges have been extended to provide four targeted haircare heroes for glossing, pigmented care, layering and blow-dry repair:

1. BC Bonacure UV Filter Color Freeze Liquid Shine – for coloured and highlighted hair, this is a weightless serum, formulated with the colour glossing trend in mind.

2. BC Bonacure pH 4.5 Color Freeze Chocolate Micellar Shampoo – for coloured or natural brunette hair, this gentle, pigmented shampoo intensifies and enhances brown bases.

3. BC Bonacure Keratin Smooth Perfect Duo Layering – a frizz-taming duo, formulated for thick and frizzy hair types to meet the latest layering trend.

4. BC Bonacure Peptide Repair Rescue Blow Defense – for damaged, distressed hair, this is a rich restorative strengthening cream, that repairs medium to coarse hair whilst blow-drying.

With one BC Bonacure hero dedicated to each haircare need, salon clients can enjoy even more in-salon services and bespoke regimes at home with personalised product combinations.

Check out the full BC Bonacure range today!

Here at Schwarzkopf Professional, we continuously strive to deliver high-performing, versatile product ranges and now thanks to innovative new technologies and consistencies, the demi-permanent IGORA VIBRANCE range can do even MORE!

The state of the art moisturising demi-permanent hair colour – with a liquid formula that can turn into a gel or a cream – means that clients can expect MORE and hairdressers can deliver MORE…

…MORE Performance, MORE Convenience, MORE Versatility, MORE Choice!

The Moisture Protecting Complex with AQUAXYL™ Technology controls the hair’s inner moisture level to stabilise the internal structure of each hair fibre. This protects against hair breakage and creates a clean canvas for an even colour result, with a vibrant shine!

The assortment now contains 68 IGORA VIBRANCE colour shades, including IGORA VIBRANCE Clear 0-00; a non-pigmented formulation that can be used for a stand-alone gloss upgrade, after every colour service, or to dilute IGORA VIBRANCE shades to reduce depth, intensity and to create pastel tones.

For clients who want to try a fresh new look without the permanent commitment, IGORA VIBRANCE offers MORE salon business opportunities through bespoke, tailor-made services…

Discover the versatile looks of IGORA VIBRANCE today!